National Geographic Kids' mission is to entertain children while educating them about their world, using superlative photography, dynamic graphics and compelling storytelling. Our research has found that children like their information in easy-to-swallow pieces, so National Geographic Kids takes a sneaky approach to teaching, delivering interactive, bite-sized information that gets children discovering the world around them. Our readers are having so much fun they don't even realise they're learning! Check out our award winning magazine and our new video clip service NG Kids Alive! for more information.